{"id":29570,"date":"2019-09-23T20:00:47","date_gmt":"2019-09-23T20:00:47","guid":{"rendered":"https:\/\/www.firdevstalkturkey.com\/?p=29570"},"modified":"2019-09-23T20:00:47","modified_gmt":"2019-09-23T20:00:47","slug":"thomas-cookun-iflasi-turizm-sektorunu-sekteye-ugratti","status":"publish","type":"post","link":"https:\/\/www.firdevstalkturkey.com\/tr\/thomas-cookun-iflasi-turizm-sektorunu-sekteye-ugratti\/","title":{"rendered":"Thomas Cook\u2019un iflas\u0131, turizm sekt\u00f6r\u00fcn\u00fc sekteye u\u011fratt\u0131"},"content":{"rendered":"

\"\"<\/p>\n

Turizm sekt\u00f6r\u00fcnde 187 y\u0131ld\u0131r faaliyet g\u00f6steren dev bir firman\u0131n iflas\u0131, yaratt\u0131\u011f\u0131 olumsuz ticari sonu\u00e7lara ek olarak bir d\u00f6nemin de sonuna gelindi\u011fine i\u015faret ediyor.<\/p>\n

Ad\u0131 seyahatle \u00f6zde\u015fle\u015fen, sloganlar\u0131 ortak belle\u011fe yerle\u015fen Thomas Cook, 19. y\u00fczy\u0131l\u0131n sonlar\u0131nda Avrupa, Orta Do\u011fu ve daha uzak diyarlara d\u00fczenledi\u011fi turlarla, modern turizme \u00f6nc\u00fcl\u00fck etti.<\/p>\n

Britanya \u0130mparatorlu\u011fu h\u00fck\u00fcmeti, Thomas Cook\u2019tan \u00a01886 y\u0131l\u0131nda, Hindistan\u2019da ya\u015fayan M\u00fcsl\u00fcmanlar\u0131n, tehlikeli \u00e7\u00f6l yollar\u0131ndan Hacca gidi\u015fini d\u00fczenlemesini, emniyet i\u00e7inde seyahat etmelerini sa\u011flamas\u0131n\u0131 istedi.<\/p>\n

\u015eirketin, Osmanl\u0131 \u0130mparatorlu\u011fu\u2019nun ba\u015fkenti \u0130stanbul\u2019da \u015fube a\u00e7mas\u0131 ise, daha \u00f6ncelere, 1883 y\u0131l\u0131na rastl\u0131yor. Osmanl\u0131 ar\u015fivlerinde, Thomas Cook & Son \u015firketine dair say\u0131s\u0131z belge oldu\u011fu s\u00f6ylenir.<\/p>\n

Firman\u0131n bug\u00fcnk\u00fc en b\u00fcy\u00fck hissedar\u0131 \u00c7in\u2019li \u015firket Fosun. \u0130kinci b\u00fcy\u00fck hissedar ise, bir T\u00fcrk i\u015fadam\u0131, Ne\u015fet Ko\u00e7kar.<\/p>\n

D\u00fcnyan\u0131n en me\u015fhur \u0130ngiliz seyahat \u015firketinin iflas etmesi, i\u015fte biraz da bu nedenlerle en az \u0130ngiltere kadar T\u00fcrkiye\u2019de de yank\u0131 uyand\u0131rd\u0131.<\/p>\n

Tarihsel ba\u011flar bir yana, Thomas Cook, T\u00fcrkiye\u2019nin turizm sekt\u00f6r\u00fcnde son y\u0131llarda kilit rol oynayan firmalar\u0131n ba\u015f\u0131nda geliyordu.<\/p>\n

\u015eirketin kendi verilerine g\u00f6re de, 2019 y\u0131l\u0131nda m\u00fc\u015fterilerinin ikinci en b\u00fcy\u00fck tercihi olmu\u015ftu.<\/p>\n

Thomas Cook\u2019un \u00e7\u00f6k\u00fc\u015f\u00fc, T\u00fcrkiye\u2019nin en g\u00f6zde sahil beldelerinde turizm sekt\u00f6r\u00fcne a\u011f\u0131r bir darbe vuracak.<\/p>\n

T\u00fcrkiye Otelciler Federasyonu T\u00dcROFED, \u015firketin iflas\u0131n\u0131n, T\u00fcrkiye a\u00e7\u0131s\u0131ndan y\u0131lda 600 ila 700 bin aras\u0131nda turist kayb\u0131 anlam\u0131na gelebilece\u011fi uyar\u0131s\u0131 yap\u0131yor. Federasyon ba\u015fkan\u0131 Osman Ay\u0131k, Reuters ajans\u0131na verdi\u011fi deme\u00e7te, halihaz\u0131rda Thomas Cook arac\u0131l\u0131\u011f\u0131yla T\u00fcrkiye\u2019de tatil yapan turist say\u0131s\u0131n\u0131 45 bin olarak a\u00e7\u0131klad\u0131.<\/p>\n

\u00dclke ekonomisini sarsacak boyutlarda tehlikenin fark\u0131nda olan h\u00fck\u00fcmet, ad\u0131m atmakta gecikmedi. K\u00fclt\u00fcr ve Turizm Bakanl\u0131\u011f\u0131, Thomas Cook\u2019un faaliyet g\u00f6sterdi\u011fi di\u011fer baz\u0131 \u00fclkelerde ya\u015fanan t\u00fcrden s\u0131k\u0131nt\u0131larla kar\u015f\u0131la\u015f\u0131lmamas\u0131 i\u00e7in \u00f6nlem ald\u0131 ve otelleri, Thomas Cook m\u00fc\u015fterilerinden ilave para istememeleri ve odalar\u0131ndan \u00e7\u0131karmamalar\u0131 i\u00e7in uyard\u0131.<\/p>\n

Tunus ba\u015fta olmak \u00fczere baz\u0131 \u00fclkelerde, \u015firketin iflas\u0131 ard\u0131ndan paralar\u0131n\u0131 alamamaktan endi\u015fe eden otel sahiplerinin turistleri rehine ald\u0131klar\u0131 haberleri yay\u0131lm\u0131\u015ft\u0131. Otellerinden \u00e7\u0131kar\u0131lan, a\u00e7\u0131k havada uyumaya zorlanan, havaalanlar\u0131nda bekle\u015fen endi\u015feli yolcu g\u00f6r\u00fcnt\u00fcleri \u0130ngiltere\u2019de epey tepki yaratt\u0131.<\/p>\n

T\u00fcrkiye yetkilileri ayr\u0131ca, zor durumda kalan turistik i\u015fletmelere kredi deste\u011fi vaadinde bulundu.<\/p>\n

B\u00fct\u00fcn bunlar, turizm sekt\u00f6r\u00fcnde faaliyet g\u00f6steren ki\u015fi ve kurulu\u015flar a\u00e7\u0131s\u0131ndan olumlu. Thomas Cook\u2019un iflas\u0131 ard\u0131ndan tatil beldelerinde mahsur kalan turistler ise, kendi \u00fclkelerinin h\u00fck\u00fcmetlerinden yard\u0131m bekliyor.<\/p>\n

\u0130ngiltere, tarihinin en b\u00fcy\u00fck turist tahliye i\u015flemini ba\u015flatt\u0131 ancak 150 bin ki\u015finin \u00fclkeye geri getirilmesi en az iki hafta s\u00fcrecek. Thomas Cook\u2019un di\u011fer \u00fclkelerdeki yakla\u015f\u0131k 500 bin m\u00fc\u015fterisi ise, kendi h\u00fck\u00fcmetlerinden medet umuyor. 1 milyon ki\u015finin de gelecek hafta ve aylarda yapacaklar\u0131 seyahatler iptal edildi.<\/p>\n

Thomas Cook ve benzeri seyahat \u015firketlerinden tatil paketi sat\u0131n alan ki\u015filer, Avrupa Birli\u011fi kurallar\u0131 gere\u011fi, u\u00e7ak bileti satan \u015firketlerin iflas\u0131 durumunda ATOL diye bilinen m\u00fc\u015fteri g\u00fcvencesine sahip. Maddi zarara u\u011frayan baz\u0131 otellerin de ATOL sigortas\u0131ndan yararlanabilece\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n

Tatilleri yar\u0131da b\u0131rak\u0131lan, planlar\u0131 suya d\u00fc\u015fen, havaalanlar\u0131nda mahsur kalan onbinlerce ki\u015finin \u00e7ekti\u011fi eziyet, do\u011fal olarak dikkatlerin yolcular \u00fczerinde yo\u011funla\u015fmas\u0131na neden oldu. Ama unutulmamal\u0131 ki, 9 bini \u0130ngiltere\u2019de, 21 bin ki\u015fiye istihdam sa\u011flayan Thomas Cook\u2019un \u00e7\u00f6k\u00fc\u015f\u00fc, \u00e7al\u0131\u015fanlar\u0131n\u0131n ekmek kap\u0131s\u0131n\u0131 da kapatt\u0131. M\u00fc\u015fteri tercihlerinin ve taleplerinin h\u0131zla de\u011fi\u015fti\u011fi turizm sekt\u00f6r\u00fcnde yeni i\u015f olanaklar\u0131 son derece k\u0131s\u0131tl\u0131. Thomas Cook\u2019un \u0130ngiltere\u2019deki 600 kadar sat\u0131\u015f \u015fubesini kapatmas\u0131, zaten d\u00fckkanlar\u0131n ard\u0131 ard\u0131na kepenk indirdi\u011fi ana caddelerde ya\u015fam\u0131 iyice fel\u00e7 edecek.<\/p>\n

\u0130ngiltere h\u00fck\u00fcmeti de, \u00fclkenin en eski \u015firketlerinden biri olan Thomas Cook\u2019a kurtarma paketi sunmad\u0131\u011f\u0131 i\u00e7in ele\u015ftiriliyor. H\u00fck\u00fcmetin, \u00f6zellikle de ana muhalefet partisinden gelen k\u0131namalara yan\u0131t\u0131, de\u011fi\u015fen seyahat tercihleri g\u00f6z\u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda maddi yard\u0131m\u0131n \u015firketi orta ve uzun erimde ayakta tutmaya yetmeyece\u011fi yolunda.<\/p>\n

Kamuoyunun e\u011filimlerini h\u00fck\u00fcmetin muhalefetten daha iyi okudu\u011fu anla\u015f\u0131l\u0131yor. \u015eirketin iflas etti\u011fi g\u00fcn d\u00fczenlenen bir kamuoyu yoklamas\u0131na g\u00f6re, halk\u0131n y\u00fczde 54\u2019\u00fc h\u00fck\u00fcmete hak veriyor. Y\u00fczde 63\u2019\u00fc, kurtarma paketi verilse bile Thomas Cook\u2019un \u00e7\u00f6kece\u011fine inan\u0131yor.<\/p>\n

Peki, hayat\u0131n her alan\u0131n\u0131 etkileyen Avrupa Birli\u011fi\u2019nden \u00e7\u0131k\u0131\u015f s\u00fcreci, yani Brexit\u2019in bir rol\u00fc oldu mu bu \u00e7\u00f6k\u00fc\u015fte?<\/p>\n

\u015eirketin genel m\u00fcd\u00fcr\u00fc, May\u0131s ay\u0131nda Brexit y\u00fcz\u00fcnden m\u00fc\u015fterilerin tatil planlar\u0131n\u0131 ertelediklerinden yak\u0131nm\u0131\u015ft\u0131. Ancak, Thomas Cook\u2019un iflas\u0131 ard\u0131ndan yap\u0131lan yorumlar, \u015firketin hatal\u0131 i\u015f kararlar\u0131 vermesini, alt\u0131ndan kalkamayaca\u011f\u0131 y\u00fckte borca girmesini ve firma yoku\u015f a\u015fa\u011f\u0131 giderken, y\u00f6neticilerin kendilerine devasa primler \u00f6demelerini iflas\u0131n ana nedenleri olarak g\u00f6steriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Turizm sekt\u00f6r\u00fcnde 187 y\u0131ld\u0131r faaliyet g\u00f6steren dev bir firman\u0131n iflas\u0131, yaratt\u0131\u011f\u0131 olumsuz ticari sonu\u00e7lara ek olarak bir d\u00f6nemin de sonuna gelindi\u011fine i\u015faret ediyor. Ad\u0131 seyahatle \u00f6zde\u015fle\u015fen, sloganlar\u0131 ortak belle\u011fe yerle\u015fen Thomas Cook, 19. y\u00fczy\u0131l\u0131n sonlar\u0131nda Avrupa, Orta Do\u011fu ve daha uzak diyarlara d\u00fczenledi\u011fi turlarla, modern turizme \u00f6nc\u00fcl\u00fck etti. Britanya \u0130mparatorlu\u011fu h\u00fck\u00fcmeti, Thomas Cook\u2019tan \u00a01886 y\u0131l\u0131nda, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[46,29,48],"_links":{"self":[{"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/posts\/29570"}],"collection":[{"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/comments?post=29570"}],"version-history":[{"count":1,"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/posts\/29570\/revisions"}],"predecessor-version":[{"id":29571,"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/posts\/29570\/revisions\/29571"}],"wp:attachment":[{"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/media?parent=29570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/categories?post=29570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.firdevstalkturkey.com\/wp-json\/wp\/v2\/tags?post=29570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}